Andrea Lucy Designs is my dream and it has taken so much hard work and determination to get here.
All of my life I’ve wanted to be a fashion designer, ever since I was a little girl. Clothes (dresses in particular) have always held a special kind of magic for me. Being able to transform yourself through a well put together outfit is like a super power because looking good and truly feeling beautiful can not only transform the outside, but the inside as well.
Growing up alongside my amazing Mum, she taught me the difference between FASHION and STYLE.
Fashion is trend based. Trends come and go. More often than not, trends will only suit a certain kind of body shape which isn’t exactly ideal.
Style is classic. Think of style as a crisp white shirt. It will never date, it is an item of clothing that will suit every body (with slight alterations). A crisp white shirt is also like a canvas. You can use it as a base to express your unique personal style. Maybe you’d wear the shirt as a dress or perhaps over a pair of black pants with an over sized belt!
My designs will always reflect classic, beautiful styling as opposed to current fashion trends.
Seeing my customers wearing my designs, stamped with their own personal style is the reason that I do what I do.
If it weren’t for the strong women I am honoured to call my family, in particular, my dear Mumsy, I wouldn’t be here living my dream. Kimiora, my beloved Mum passed away last year and it hurts so much that she can’t be here with me today.
A plus size woman her whole adult life, she was a fabulous example of how clothes have special healing magic. Even on her worst days, she would never neglect herself, every outfit was carefully planned and perfectly executed. Looking her best, no matter what her size or age was her mantra.
I want every woman of every size, shape and age to feel empowered by what they wear. Clothes aren’t simply garments to me, they are an embodiment of who we are.
I want to change the way women feel about themselves, one dress at a time.
