Introducing Declare Denim. We are an ethical, upcycled brand with an edge.
We sustainably create truly unique one-off pieces for fashion icons, because we believe you don't have to compromise your style to help the earth. Every one of us puts on a tough exterior to protect our hearts, and our jackets are no different. Our pieces are like armour - wearable art that showcases we're both tough and tender. Powerful and protective. Our reworked denim enhanced with embellishments embodies this duality.
What does it mean to upcycle garments? It means that we hand select high quality, preloved garments and reinvent them! We love nothing more than to create incredible fusions of the treasures we find, resulting in the sustainable and ethical statement pieces you will discover here.
It's a simple equation - we need to take care of our world so it can continue to support us and we can continue to look our best. Put candidly, fast fashion is an eco destroyer. But what can we do about it? We can invest in slow, ethical practises that close the loop in fashion. That's why we upcycle existing denim to create something that lasts. Because it's cool to have empathy, and that includes empathy for the world we live in.
Each of our designs is a genuine original, on average using up to 90% reclaimed materials. Each garment is named, numbered and then registered on our authenticity database paired with our customers names.
We use only the highest quality, primarily vegan materials. However on the rare occasion that we do select embellishments such as silk or feathers, they are reclaimed, so our respect for the earth doesn’t wane. Because we want our environmental impact to be small, but our social impact to be huge.