My hair is curly, coarse and dry, which is very hard to maintain. I have used products that helped me for short periods and then simply stopped working, many people would relate to my bathroom with several half-used bottles.
I have tried not all, but many many products and when my hair turned unmanageable my solution was cutting it, then my curls will come back and the process will start all over.
After 12 years of this routine, I decided to create my own line of natural hair products and my concept was simple, let's bring plant based ingredients back and let's forget about all the chemicals that come in our products.
Inspired by friends with hairs different to mine, I realised we all struggle to take care of our hair and I decided to create a range of hair products, designed for the needs of every hair.